June 22, 2017
No Comments

Got a topic with data that revolves heavily around one idea or theme? Consider creating an infographic with a strong central image relating to that theme. Experian’s request for an infographic about the spending habits of millennials was the perfect opportunity for us to create this type of central-image infographic. Displaying lots of statistics had

June 15, 2017
No Comments

We created this infographic for AT&T a few years back and it’s still one of our favorites! When we are onboarding new writers and designers to our team, we will often pull this out as an example of what to do right. Here’s what we like about it: Overall Design It’s clean and crisp, implementing the client’s

June 7, 2017
No Comments

Infographics: everybody loves them, but these sharable graphics can be surprisingly tricky to create—and the problems usually start with the writing process. We’ve honed our own infographic-writing process over the years, but now and then we have clients who still prefer to write their own copy, handing it over to our team for design. When

May 21, 2017
No Comments

Allowing common grammar mistakes to appear in your tweets, blog posts, and whitepapers is one of the fastest ways to kill thought leadership. It doesn’t make sense to spend valuable time creating content, only to lose (ahem, not “loose!”) followers and potential clients because of a preventable grammatical error. These mistakes make you look bad,

May 6, 2017
No Comments

Content marketing is a marketing concept used to describe the practice of producing valuable content, on a regular basis, with the intention of educating and helping your target audience. Types of content include blog posts, white papers, e-books, videos, webinars, guest articles, emails/newsletters, and more. Content marketing differs from traditional marketing in that it is