Marketing phrases. Buzzwords. Cliches. Love them or hate them, the marketing world can’t seem to live without them. In this infographic, we explore 10 marketing phrases we believe have jumped the shark. Do you agree with our list? Take a peek to find out.
10 Marketing Phrases that have Jumped the Shark
HINT: Understand what it means, and amuse yourself by pretending to drink whenever you hear it.
2. Innovative solutions
HINT: “Solutions” is vague, and “innovative” means the opposite if everyone else is using it. Find a more specific way to say what you do.
3. Move the needle
HINT: While we’re at it, can we also get rid of “gain traction?” Old-fashioned words like “progress” and “change” will do just as well.
4. Actionable insights
“actionable insights” is another marketing phrase that has been used so much that it’s become practically meaningless.
HINT: Instead of tossing out this tiresome phrase, explain how you work your magic.
5. Next Generation
HINT: We’ve reached that point with “next generation.” The choice is easy: move on or prepare for puke.
HINT: TBH, we find ourselves relying on this chestnut from time to time, but we’ve tried to banish it from emails and written work—and we recommend doing the same.
HINT: An absolute no-no for anything outside of texts or email.
8. Thought leader
HINT: It’s OK to use this phrase to rank for SEO or explain how you help others–but banish it from all self-descriptions, including resumes, websites, and profiles.
9. Low-hanging fruit
HINT: Unless you’re about to pick apples, just say “great opportunity.”
10. Jump the shark
HINT: Using the phrase “jumped the shark” in a piece about overused marketing phrases might actually be jumping the shark. But we’re not sure.
©2017 Quatrain Creative. All rights reserved.
As CEO and creative director at Quatrain, I work with clients like Experian, EverFi, Inc. magazine, Virtru, and Liberty Mutual, helping them spread their message in the most compelling and creative ways possible. I also wrangle an amazing and rowdy team of writers, designers, coders, and videographers. We delight in creating really great stuff, getting it done quickly, and having a great time while we do it. What can we create for you?