- 1.Infographic Design Basics: An Infographic 101 Series
- 2.Creating an Infographic with a Central Image: An Infographic 101 Series
- 3.Mixing Photography and Illustration: An Infographic 101 Series
It’s clean and crisp, implementing the client’s branding and colors without getting too cluttered or “busy.” Remember that with good design, often less is more. Check out the entire image by clicking the thumbnail on the left.
The header grabs the readers’ attention, and it’s set apart stylistically from the rest of the infographic.
Repetition is one of the four big principles of design. The writer created three distinct sections, making it easy to understand (for both reader and designer). The blue banner is a repeating visual cue to the reader signaling the start of each new section. Each section contains several takeaways and is more or less the same size.
There’s nothing worse than a nonsensical pie chart – except maybe an entire infographic full of boring bar graphs. In this piece, our designer did a great job of mixing up the types of graphs while still ensuring that they are relevant to both the theme (in this case, millennials), and the statistics.
Turning a Negative into a Positive
This piece of copy was a challenge for our designer, as there wasn’t really a graph that would work to relay the information. Instead, he decided not to use a graph at all, putting the information into its own little graphic to highlight it. (And this sneaker ended up being our client’s favorite design element).
Wraps up the infographic and gives the reader something new to think about. Although this client chose not to, many clients also add a call-to-action (CTA) here, with a URL or contact number.